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Dj Equipment and Samples  » Boosting Your eBay Auction Profits: Just Add Audio

Boosting Your eBay Auction Profits: Just Add Audio

Are You Getting The Highest Possible Profits From Your Ebay

Auctions? Here's a tip: Add audio to your auctions.

According to a recent report, adding audio to your eBay

auctions could increase bids by as much as 22% over auctions

without audio.

A recent trend showing up on a lot of websites is the

addition of an audio clip. The clip is a personal message by

the author or the website owner encouraging you to take

advantage of what they offer.

The psychology behind this technique is really Marketing

101. It's called personalization. An audio clip added to

your eBay auction allows you to personally tell the

potential bidder about the product. Using your own voice

allows you to make contact with the bidder on a personal

level that written words cannot. Because, that's what your

eBay auction really is...It's just a long written classified

ad asking the bidder to make an offer to purchase your

item.

Prior to the advent of the telephone the only reliable way

to communicate long distance was by writing letters. It was

not unusual back then for lovers to write each other daily

or weekly. The decline of letter writing is a well

documented event that coincides with the advent of the

telephone.

With audio you can describe the item, tell the bidder why

you are selling it or even communicate with them about your

refund policy or provide your contact information. The

possibilities are almost unlimited as a way to establish a

rapport with the bidder.

But, the most important reason to add audio clips is that it

makes it easy to convey excitement and invoke emotion,

giving you a really powerful selling-edge.

How to add audio to a web site:

The simplest way is to upload a .wav or Mp3 file to a

website and provide a link to the file. When the bidder

clicks on the link his or her computer will automatically

recognize the file and play it with the audio player on the

bidders computer.

There are some drawbacks to this method. If the bidder's

computer doesn't recognize the file it won't play. The

overall effect is not as professional as it could be and it

distracts the bidder. If you are a reasonably tech savvy

type you can easily deal with the drawbacks of this

approach.

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For the rest of us, there are a number of software solutions

and websites that will simplify the task of adding audio to

our eBay auctions.

Here are two:

Audio Maker Pro - http://audiomaker.thynke.com - (The one I

use and recommend)

Sound Streamer - http://soundstreamer.thynke.com - (Less

expensive)

Different programs and websites range from charging a one

time fee to monthly fees for the use of the program. The

good news is that many will let you test them for as little

as $1 for a trial basis or let you download a demo version

to see how well it will work for you.

Mike Nalbone is an author, editor, publisher and webmaster

who earns a living full-time on the Net. For more, exclusive

eBay profit tips like this one, visit:

http://auction-tips.thynke.com

About the Author

Mike Nalbone is an author, editor, publisher and webmaster

who earns a living full-time on the Net. For more, exclusive

eBay profit tips like this one, visit:

http://auction-tips.thynke.com